With all the separation caused by COVID-19, many employees are feeling disconnected from their work “family.” Now, more than ever, employee communications are crucial for disseminating important information. People are hungry for reliable news and information. A recent Edelman Trust Barometer Special Report found that “employee communications” are the most credible source of coronavirus (COVID-19) […]Read More
One of the challenges of regularly producing a company magazine or employee newsletter is pulling together useful content. A common mistake is trying to create all that content yourself or through a small team. The more articles, photos and other contributions you can solicit from others, the less work you’ll have to do. Also, a […]Read More
Professional publication design is all about communicating effectively. While you certainly want your magazine, newsletter or annual report to look great, the real goal is to inform and educate your reader. The key to doing that is to design your publication for easy readability. Here are five simple tips to do just that. Balance Text […]Read More
Effective, regular internal communications with employees can have a significant impact on boosting profits and driving your company’s success. And when it comes to the communication tools, nothing beats the employee newsletter. That’s right, the terribly unsexy employee newsletter. In a rapidly changing world of intranets, Twitter, blogs, wikis, internal social networks, podcasts and online […]Read More
A well-designed alumni magazine is one of the very best ways to foster engagement with your alumni. The key to creating a publication that recipients actually look forward to reading is to give them what they want. Here are five tips for designing an alumni magazine that will be well-read rather than tossed in the recycle bin.Read More
In an article entitled, “Is Your Employee Newsletter Doing Its Job?” the author relays the story of an employee who experienced the most rewarding moment in his 30-year career. What was this momentous moment? It was simply being featured in the employee newsletter. His children were so excited about seeing their father in “the paper” that he might as well have been on the cover of “Time” magazine. The worker reported that he had never felt more important to the company and motivated in his work.
The author goes on to write about how vital internal communication is to employees, highlighted by the fact that when there is any kind of mention in the employee newsletter, they are practically sprinting down the hall to get it.Read More